Bon Ton

Napa Valley

Bon Ton Napa Valley derives its name and label artwork from the French fashion magazine Gazette du Bon Ton, originally published between 1912 and 1925 in Paris depicting the haute couture of top designers.  The highlights of the magazine were the ten to twelve fashion plates published in each issue. Each vintage, our label presents a different original fashion plate from this century old magazine. “Bon Ton” literally translates as “good tone,” but more broadly can also mean stylishness, good manners, or refer to fashionable society.

Bon Ton Napa Valley is solely available through our distribution network.